Who is Andy Frisella, founder of 1st Phorm?

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ST. LOUIS – After condemnation from St. Louis city and county police about statements regarding female police officers, Andy Frisella and 1st Phorm have been at the forefront of controversy over the weekend.

Frisella is known as an entrepreneur who bootstrapped his way into founding 1st Phorm, a nutrition and supplement company, and created the widely-known “75 Day Hard Challenge” workout schedule.

1st Phorm specializes in supplementary protein powder, energy drinks, athletic wear and workout routines. Frisella’s “75 Day Hard Challenge” was launched in 2019 and went viral on TikTok as a “transformative mental toughness program.”

According to Frisella’s website, he’s a native to rural Missouri and would additionally co-found Supplement Superstore.

1st Phorm had built a relationship with two of St. Louis’s largest police departments by providing donations, including fitness and nutrition classes and secondary employment for officers.


Police cut ties with 1st Phorm after founder’s rant against female cops

Between 2015 and 2019, he hosted a business and success podcast named “The MFCEO Project” and spoke on varying topics from mental toughness to building a successful business.

After he ended the “MFCEO Project,” Frisella began his new podcast, “REAL AF with Andy Frisella,” with on-air cohort Davione Johnson. Through this new outlet, he and his guests speak on varying political topics, current events, success, and business leadership.

His more recent podcast episodes have titles such as, “Is Kamala Harris’ support real or are the numbers being skewed?” and “What will the Democrats do next to keep Trump out of the White House?”

As he discusses various political topics through a conservative lens, his September 12 episode offered remarks about female police officers and their work in the field. Frisella told Johnson about his views of police officers having a power trip and further singled out women.

“And that’s why we, you know, that’s why in my opinion, women shouldn’t be in the f—— field and police officers. I just don’t think they should be,” he continued.

After igniting online controversy, he followed up with an additional episode on Saturday addressing the matter and explaining he had “overgeneralized.”

Despite his attempts at an apology, two of St. Louis’ police departments cut ties with Frisella and 1st Phorm ending the relationship.

“Mr. Frisella is a significant donor to law enforcement initiatives, and while financial contributions are appreciated, they cannot come at the expense of our integrity, our morals, and the respect owed to not only our women officers but all the members of our police family,” wrote Derek Machens, president of the St. Louis County Police Association.

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