ST. LOUIS – Brady Cook, a St. Louis-raised quarterback entering his senior year with the Missouri Tigers, has landed an endorsement deal with Sugarfire Smokehouse.
A new partnership allows Sugarfire to use the name, image and likeness of Cook to promote its St. Louis-styled barbecue. Cook will appear on various forms of advertising for Sugarfire throughout the upcoming football season.
Sugarfire says Cook’s family ties make the partnership valuable. His father and uncle own three of the 14 franchise locations in Missouri.
“Teaming up with Brady for the 2024 college football season is exciting,” said Sugarfire Smokehouse franchise owner Matt Martin. “He has always been a part of the family. We are extremely proud of his accomplishments on and off the field and can’t think of a better COOK to add to our team.”
Starting Thursday, fans will be able to enjoy a Sugarfire “Cook Combo,” which will consist of two meats, three sides, a smoked chocolate chip cookie, and a drink for just $21.99. There will also be “Gameday Eats” catering menu and other specials throughout the 2024 Mizzou Football season.
“Sugarfire’s had my back since day one and they are family,” said Brady Cook. “Aside from
serving the best BBQ in St. Louis, they do so much for our community, which is something I
appreciate and align with. It’s special to have them along for the ride this season.”
Cook, an alum of Chaminade College Preparatory School in St. Louis County, is Mizzou’s starting quarterback for the third consecutive season, last year leading the Tigers to a Cotton Bowl win over the Ohio State Buckeyes. In 13 games last season, he threw 20 touchdowns and averaged more than 240 passing yards per game.
To find a Sugarfire location near you and to check out their menu, CLICK HERE.
